Ru

Innovation
starts here

About us

IKRA is a school of innovations and creative thinking. We are changing the attitude of businesses towards innovations, as well as popularizing creative thinking methods.

IKRA is a super-united team at the forefront of innovative creative and methodological knowledge.

For over 10 years we have

Educated more than 40,000 innovators in the field of communications and creative industries across the CIS

Adapted a number of creative methods to the Russian context and developed our own methodology

Launched more than 400 corporate projects: from strategic sessions for top-managers to workshops for more than 500 people.

Everyday we:

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Help develop innovative products Develop business and creative processes Engage in methodological development of creative and business processes Research into soft skills, creative and team-building methods Develop and hold business games Teach strategic disciplines, creative thinking and soft skills Create any forms of innovative environment

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Innovation laboratory

Internal cross-disciplinary team that helps all business units to find breakthrough solutions as well as build innovative processes and create new products.

What it creates

Tests, prototypes, new products for all kind of businesses using different methodologies.

Problems it solves

The team works on the cutting edge of business which helps improve consumer’s experience and quality of life.

In-house creative agency

Works on any communication, creative and strategic tasks of a brand with regards to products and the overall strategy of the business.

What it creates

Full-scale communication strategies, communication products, creative concepts and activities.

Problems it solves

Any creative and communication tasks that arise inside the company and imply strategic expertise, digital communications, copywriting and design.

Transformation team

Team of top professionals able to instruct any department, implement an innovative culture and creative processes.

What it creates

Educational programs, programs for consulting departments, and guidelines for different departments.

Problems it solves

Challenges of innovative transformation within a given industry. Team members combine insider’s expertise with methodological knowledge.

Product factory

Internal innovation structure aimed at pointing out new initiatives. Quick launch, development and scaling of new business ideas guided by mentors within the company.

What it creates

Prototypes of new projects for different needs of clients and businesses.

Problems it solves

Helps the company remain competitive by creating relevant products.

Corporate accelerator

Internal innovation structure aimed at discovering, developing and scaling new business ideas within the company.

What it creates

New startups inside the exciting business.

Problems it solves

It helps the company generate more profit by launching new business units and products, optimising the existing processes, attracting venture investment, improving employees’ performance and their satisfaction by engaging them into innovation development.

Our Products

Installation of in-house agencies

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Business games

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Strategic consulting

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Creativity for business

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CRAFT-center

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The focus of our methodological research

Strategic Creative Methods

Creative methods help us design truly unconventional solutions. By combining them together, we are able to address challenges from all industries: from governmental institutions to FMCG, from IT products to education.

What we research into:

— Design-thinking, TRIZ, lateral thinking, CRAFT, Jobs To Be Done, Theory of Constraints

— Communication methods, international frameworks, business models

— Futurology, branding, gamification, technologies, game theory

Soft skills

Critical thinking, communications, teambuilding

It’s important to properly formulate ideas, argue them, come up with them as a team and evaluate them. We research into the most advanced methods in this area. To design and implement new things, it’s important to have a safe and encouraging environment. We research the ways of creating such an environment.

What we research into:

— Processes and tools of team building, methods of facilitation and assessment

— Psychology of communication, presentation skills, educational game methods for developing communication skills

— Critical thinking, cognitive distortions, assessment of creative employees

Educational methods

How do we perceive new information? How to organize studying in an interesting and efficient way? How to overcome cognitive block? How to engage an adult into learning? How to change a top manager’s mindset? How to create space for decision-making, team work, and independent learning?

What we research into:

— Pedagogical design

— Andragogy

— Project-based or problem-based learning

Product Development Methodology

We study different approaches to product development and create new algorithms as a team. We research into the process of innovation from prototyping to testing. We study customer experience and look into the ways of improving it.

What we research into:

— Agile methodologies for software development (SAFe, Scrum)

— Methods of project management

— Business models (Lean canvas, Business canvas)

— Frameworks for working with consumers (Jobs To Be Done)

Cases

We work with national and multinational companies and have carried out educational programs successfully for 53 clients.

Get the presentation with our cases
pdf

What an innovative environment can give your company

An innovative environment has a positive effect on both business performance and the world around. We distinguish two types of influence: business impact (economic effect) and social impact (significance for society as a whole).

How to estimate IKRA’s impact on your business

For example, of having your own in-house team. We draw up two business models and consider the benefits of creating your own creative and innovative team. The key indicator is the amount of money saved during the period of transition from outsourcing to in-house (two years in the example below). We take into account business’ particularity in our calculations, such as average market salaries of specialists.

Total expenses
10 000 000 $
Work with outsourcing companies
4 500 000 $
Implementing an in-house team
Total expenses
5 500 000 $
55%

Having your own team is not only about saving on outsourcing, but also about increasing your own assets: developing your own services, teaching materials, community projects that the company can monetize on its own. With outsourcing this effect is difficult to envision.

How to estimate social impact on your business

The goal-setting system for employees combines their personal goals and the goals of the company. This leads to increased loyalty and boosts the employer's brand value. We find out what is valuable to people by exploring different forms of capital. It allows us to make the work of your employees more efficient and reduce the number of conflicts in the team.

The OKR system
Objectives & Key Results
Helps to act transparently, improving business performance.
Helps to motivate people to achieve small everyday goals

An innovation environment gives way to socially significant projects: when the activity of the innovator is aimed at positive changes in the world around him, his level of motivation increases sharply.

Many projects become more impactful and significant in an innovative environment, which allows the company to create new breakthrough products and generate more profit.

We design and carry out practical sessions helping businesses to foster innovation, work as a team, critically evaluate ideas, as well as find solutions to work-related problems.

More than 50 companies trust us

Our Partners

German Kuhtenkov

Brought to Russia the OFFF international design and digital art festival. Partner of technology consulting 2Nova.

Sergei Solonin

Investor of educational and fintech projects, on the Forbes list of Russia’s Richest Businessmen.

Vatily Bykov

CEO and ideological inspirer of the first in Russia festival of creative industries G8. Co-founder of IKRA and CEO of creative agency REDKEDS.

Vasily Lebedev

Founder and CEO of IKRA. Author of the creative methodology CRAFT. He was a multiple winner of the FWA, Golden Drum and a representative from Russia in Cannes.

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